Giving an established beauty brand confidence — and consumer perception — to make decisions.

Clarisonic was developing a brand new device. After having made their name in facial cleansing, this was the first with an entirely different function.

An established brand with loyal customers, they were understandably risk averse. So after the final round of industrial design concepts, Clarisonic wanted all the data they could get: preferences for shapes, usability, storage, the way they fit in hands. We held in-person interviews and usability tests with 16 skincare enthusiasts, and our protocol was followed closely for testing in China as well.

Ultimately, the choice would be up to Clarisonic. There was no clear favorite. No device could be ruled out because it didn’t fit user’s hands. But we did explore the ways each carried a different meaning in consumer’s minds. Their choice of design would be a question of what Clarisonic wanted their brand to stand for as they entered a new skincare category.