About

Boise native. Harvard grad. Design strategist.

I’ve brought cutting-edge products to market, from physical products at Ammunition to digital experiences at AKQA.

I get to the heart of why a new brand, product, or experience should exist — then help make it real. I gravitate toward projects where can I shape the early part of the design process. Asking big questions. Articulating constraints. Crafting the vision.

At the core, my work is not about the technology. It’s connecting people and purpose, articulating human meaning to inform the design of brands and products.